As streaming fitness companies put production on pause, Peloton pushes on with live classes

New Peloton Holiday Ad Ignites Online ControversyPhoto by Scott Heins / Getty Images

As gyms across the United States close due to the novel coronavirus pandemic, streaming fitness companies like Tonal, FightCamp, and Mirror have temporarily halted filming new content due to executive orders by California and New York to shut down nonessential businesses. Peloton, however, is continuing to push on with production, hosting up to four live sessions daily filmed in an empty studio.

The decision has caused a divide between Peloton users. While some are thankful to be able to cycle with their favorite instructors and other peers who are also stuck at home, other members are urging the company to stop filming to prioritize the health of the Peloton production crew.

“I love the rides, but cannot fathom how they consider spin…

Continue reading…